Invokana is a prescription medication used to treat type-2 Diabetes. It was developed by Janssen Pharmaceuticals.
In the summer of 2021, I worked as the Lead Art Director/Graphic Designer with an agency called Brightworks, to development some concepts and messaging (for Invokana), and then execute them as billboard ads, google display ads, and also a commercial that aired in Montreal. The message/tagline on the ads is "I'm more than my condition", which is accompanied visually by an elderly person who is full of life and full of character. We wanted to show a minimalist ad that was straight to the point but also very bold. We wanted a message that had the same effect as "Don't judge a book by its cover" because people are so much more than just the conditions / illness(es) that they live with and society shouldn't see that as their personality.
Unfortunately, these billboard ads did not fully launch all over Canada as intended because Invokana ended up facing several lawsuits and also showed signs of health risks. The commercial for it did launch in Montreal/Quebec for a little bit, but was also taken off the air eventually.
Nevertheless, a collective effort was put into this project, even though I never got to see the fruits of my labor. I still post this on my portfolio because it took a lot of work to accomplish and it is a visual reminder that I am always on a journey to put in 110% to create meaningful products, see them to the end and learn from them, even though there are obstacles.
BILLBOARD ADS
YOUTUBE CHANNEL AND COMMERCIALS
GOOGLE ADS
