FCTG
I act as the Senior Graphic Designer / Brand Designer for all of Flight Centre's campaigns [in North America].
I come up with a number of layout designs and brand elements weekly for a lot of campaign deals that are featured on www.flightcentre.ca. A lot of cruise companies, hotel resorts, and airlines will pretty much buy ad space on Flight Centre's website to feature their seasonal deals, and then travel agents will find a way to package a whole vacation (with excursions and accommodations) into a reasonably priced bundle for families, groups, couples, etc. More specifically, I work with a marketing team to come up with the imagery, copy/wording, and layout of ad banners to attract customers to buy into excursions.
Software Skills required to do this job:
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- Adobe Premiere Pro
- Salesforce
- MS word/excel
- Adobe InDesign
EXAMPLE OF CONSISTENT BRANDING
TITLE TREATMENT
LANDING PAGE BANNER DESIGNS (South Asia Campaign) - branding consistency
LANDING PAGE BANNER DESIGNS (Cruise Campaign) - branding consistency
GOOGLE AD BANNER DESIGNS (UK & Europe Campaign) - branding consistency
